Our Story

The Resort Store captures the essence of holidays in collections that are all about Casual; for the weekend, on holiday, on a cruise, or a stay-cation; relaxed and comfortable. Great long-wearing tees, cool viscose tops, the best jeans, easy dresses, and in winter, the best of knitwear. Founded in 2016 by Sarah Reynolds, after years (let's just say "a lot of years") in the fashion industry, she wanted to design a new life; more time with loved ones, more time being creative, more time on health, and less time on stress, meetings and corporate shenanigans.

The doors opened on a beautiful heritage shop in Martin St, Brighton, Melbourne, where pressed metal ceilings, living plants and white-washed floorboards, elicit a deep calming breath. This team genuinely loves people (being of service is an honourable pursuit) and helping clients feel good is the most satisfying thing in the world.